CONTEXT: The WAP version of DisneyWorld.com provided a limited selection of information that could be easily accessed on mobile devices at the time. This included:

• Park information like hours of operation and event schedules
• Ride wait times and park maps
• Basic reservation details for dining and tickets

PROBLEM STATEMENT: As mobile usage continues to grow, guests visiting Walt Disney World increasingly rely on their phones for real-time information and planning.

RESEARCH: Conducted in-depth competitive analysis to evaluate industry standards and identify opportunities for differentiation, while performing multiple rounds of iterative user testing to uncover usability issues, validate design choices, and continuously improve the user experience.

MY ROLE: As lead UX designer I led the overall process from research to final deliverables delivery. This included, sitemap, process flows, wireframes and interaction specifications.