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Publix Store Information Management System
Project type
Design
Role
Lead UX Designer and Visual Designer
Company
Rare Medium (Agency)
Tools Used
Axure, Adobe Creative Suite, OmniGraffle
CONTEXT: Publix Store Information Management System is a portal for management to oversee the store information for the over 1,400 Publix supermarkets locations.
PROBLEM STATEMENT: Managing accurate and up-to-date store information across Publix’s vast network of locations is currently a complex and manual process. Inconsistent data related to store hours, services, contacts, and location-specific details can lead to customer confusion, operational inefficiencies, and increased support overhead.
MY ROLE: As lead UX designer I was responsible for the overall flow and display of store information. This included process flows, wireframes and interaction specifications. Implemented visual design to ensure a cohesive, accessible, and visually engaging user experience aligned with brand guidelines.