CONTEXT: Jessica Cosmetics offers a well-rounded online shopping experience designed for both individual customers and professionals in the nail care industry.

PROBLEM STATEMENT: Current online shopping experiences for nail polish are often cluttered, lacking intuitive navigation, clear product details, and a seamless purchasing process. Customers frequently struggle to find the right products due to poor filtering options, inadequate product descriptions, and an overwhelming number of choices without proper guidance.

MY ROLE: As UX designer I was responsible for the overall flow and deliverables delivery. This included wireframes and interaction specifications.