CONTEXT: Disney FastPass was a virtual queuing system that allowed Guests to skip the regular standby lines at select attractions in Disney theme parks.

PROBLEM STATEMENT: Disney Parks Guests have very little flexibility in their FastPass times and would like more control over their experience.

RESEARCH: After several rounds of initial user research, primarily user interviews and stakeholder interviews, opportunities were identified in augmenting the experience to allow more flexibility. Usability testing (clickable prototypes) was used to validate the designs.

MY ROLE: Led overall UX efforts including user research, process flows, wireframes, and interaction specifications. Collaborated closely with cross-functional teams to ensure alignment with user needs and business goals, conducted usability testing to validate design decisions, and iterated solutions based on real user feedback to deliver a seamless and effective user experience.