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Disney Dine by Date Range-Mobile
Project Type
Research and Design
Role
Lead UX Designer and UX Researcher
Company
Walt Disney Parks & Resorts Online
Tools Used
Axure, Adobe Creative Suite, OmniGraffle
CONTEXT: Dine by Date Range- Mobile was a mobile-specific experience allowing Guests to book Disney World dining reservations by searching across a range of dates or by time period.
PROBLEM STATEMENT: Guests are expressing frustration with the current dine booking experience on mobile.
RESEARCH: A competitive analysis was conducted looking at industry standards in the reservation sphere. Once initial designs were generated, several rounds of user testing were conducted to ensure the flow and the overall designs matched the users needs.
MY ROLE: Led UX design for the overall experience, focusing on simplifying the process of finding availability across flexible date ranges. Conducted user research, defined user flows, and produced annotated wireframes. Worked closely with stakeholders, both business and product, as well as development teams.